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Product of the Year USA announces 2020 winners

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Largest consumer survey offers innovations in 41 categories.

NEW YORK  — Product of the Year USA, the largest consumer-voted award for product innovation, announced winners of the 2020 Product of the Year Awards. With winners across 41 unique categories, the innovative products were awarded Product of the Year through a national study of 40,000 consumers conducted by Kantar, a global leader in consumer research.

Designed to champion brands for product quality and innovation, Product of the Year has operated for 12 years in the United States, and over 30 years globally, acting as a trusted shortcut for shoppers in the marketplace. Each year, Product of the Year accepts entries from consumer goods that demonstrate innovation in their function, design, packaging, or ingredients, and a category winner is selected through Kantar’s nationally representative study.

“For Product of the Year it’s always been about innovation; yesterday, today and tomorrow – that’s what we love, are laser focused on and champion. Coupled with that, our unique process of polling 40,000 independent voters means shoppers, retailers and manufactures continue to genuinely trust the seal,” said Mike Nolan, Global CEO of Product of the Year Management. “2020 sees new and exciting categories added that reflect the ever-changing face of innovation in the US, delivering us another great set of winners.”

The 41 winners of the 2020 Product of the Year Award include:

• AIR CARE: Renuzit Snuggle – Henkel

• ALL PURPOSE CLEANER:  Mr. Clean Clean Freak – Procter & Gamble

• BREAKFAST: Aunt Jemima Pancake on the Go – PepsiCo

• CANDY BAR: Baby Ruth – Ferrero USA, Inc.

• CAR CARE: Rain-X Silicone Endura – ITW Global Brands

• CAT CARE: Comfort Zone Calming Diffuser – Central Garden & Pet


• CBD TOPICAL: cbdMD Freeze – cbdMD

• CHEESE: ALDI-exclusive Happy Farms Deli Sliced Cheese – ALDI Inc.

• COFFEE: Nice! Premium Vanilla Latte Cold Brew – Walgreens Boots Alliance

• CONVENIENCE MEAL: Del Monte Veggieful Veggie Bowls – Del Monte Foods, Inc.

• COOKIE: ALDI-exclusive Simply Nature Coconut Cashew Crisps – ALDI Inc.

• DISH CARE: Cascade Free & Clear – Procter & Gamble

• DOG CARE: Rachael Ray Nutrish  Smoochies – The J.M. Smucker Company

• FEMININE CARE: Playtex Sport Odor Shield – Edgewell Personal Care

• FOOT CARE: Dr. Scholl’s Stylish Step – Scholl’s Wellness Company

• FROZEN SNACK: Contadina Pizzettas – Del Monte Foods, Inc.

• GREEN CLEANING: Art of Green – AlEn USA

• GUM: Trident Vibes – Mondelēz

• HAIR CARE: Simply Color by Schwarzkopf – Henkel

• HEALTH SYSTEMS: Omnipod DASH Insulin Management System – Insulet Corporation

• IMMEDIATE RELIEF: Alka Seltzer Cool Action Heartburn Relief Gum – Bayer Consumer Health

• LAUNDRY BOOSTER: Downy Wrinkle Guard – Procter & Gamble

• LAUNDRY PACS: Tide PODs 2.0 – Procter & Gamble

• LIQUID LAUNDRY: Tide Heavy Duty Liquid Detergent – Procter & Gamble

• NATURAL PERSONAL CARE: Carmex Comfort Care Lip Balm with Beeswax – Carma Laboratories

• OFFICE SUPPLIES: FriXion Fineliner Erasable Marker Pens – Pilot Corporation of America

• PET CLEANING: Resolve Urine Destroyer – RB

• PLANT BASED PROTIEN: ALDI-exclusive Earth Grown Meatless Meatballs – ALDI Inc.

• SALTY SNACK:  Nice! Premium Cashew and Macadamia Nut Blend – Walgreens Boots Alliance

• SNACK CUP:  Del Monte Fruit Crunch Parfait – Del Monte Foods, Inc.

• SNACK PACK: ALDI-exclusive Park Street Deli Snack Selects Three Pack – ALDI Inc.

• SPIKED BEVERAGE: BuzzTallz – BuzzBallz, LLC/Southern Champion

• SPORTS NUTRITION:  Vega Sport Protein – Vega

• SPREADS: ALDI-exclusive Countryside Creamery Pure Irish Butter – ALDI Inc.

• SURFACE WIPES: Mr. Clean Magic Eraser Sheets – Procter & Gamble

• TOOTHPASTE: Crest Gum and Sensitivity – Procter & Gamble

• VACUUM: HOOVER ONEPWR Cordless Cleaning System – TTI Floor Care North America

• VMS: One-A-Day Fruit Bites – Bayer Consumer Health

• WATER: Nice! Premium Icelandic Water – Walgreens Boots Alliance

• WINE:  ALDI-exclusive Quarter Cut Bourbon Barrel-Aged Cabernet Sauvignon – ALDI Inc.

The 41 winners of the 2020 Product of the Year Awards were announced at the annual Product of the Year Awards Show on February 6th at the Edison Ballroom in New York City. Barry Williams kicked off the night with a red carpet, followed by a fun-filled Award Show hosted by Rachel Dratch and Ana Gasteyer and an after-party sponsored by Dos Equis and Amstel.


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