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Publix makes pitch for Part D customers

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With many seniors moving to new Medicare Part D coverage for next year, Publix Super Markets is urging them to switch their prescriptions to its pharmacies.

An online video posted this week by the food and drug chain notes that Publix Pharmacy is a preferred pharmacy in a number of insurance plans, so Part D recipients could save more on prescription drug co-payments at its stores.

Besides potential savings on drugs, seniors pictured in the video talk about how easy it is to transfer prescriptions to Publix Pharmacy. They also point out that Publix pharmacists are easy to talk to and readily available to make the Rx transfer, and that Part D beneficiaries switching to Publix also can get the benefit of being able to shop for groceries as they wait for their scripts to be filled.

Publix is North America’s 11th largest retail pharmacy operator by pharmacy count, with about 970 pharmacies in its 1,110 supermarkets in Florida, Georgia, Alabama, Tennessee, South Carolina and North Carolina.

The Part D open enrollment period, when all people with Medicare can change their Medicare health plans and prescription drug coverage for the following year, ran Oct. 15 to Dec. 7. The Centers for Medicare & Medicaid Services (CMS) had made changes to Part D that go into effect in 2016, including more emphasis on medication therapy management (MTM) and postdischarge medication reconciliation, improved access to services and information, and increased discounts on generic drugs.


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