PURCHASE, N.Y. — Pure Leaf announced Wednesday the launch of Pure Leaf Herbal Iced Teas, a new line of premium iced teas that are caffeine free, have no artificial sweeteners and are brewed with real hibiscus flowers. Leave it to the Pure Leaf tea masters to develop this unique, flavor forward blend that’s also trend setting. In fact, hibiscus was recently named 2019 “Flavor of the Year” by flavor experts at Firmenich.
With its vibrant color and petals, the Insta-worthy hibiscus flower has been popping up in fashion, food, beauty and now, bottled iced tea. Hibiscus is in full bloom with Pure Leaf’s newest line up that looks as good as it tastes.
Pure Leaf Herbal Iced Teas are already hitting store shelves in three delicious varieties: Mango Hibiscus, Peach Hibiscus and Cherry Hibiscus. Made from real-brewed herbal hibiscus tea, real sugar and natural fruit flavors, Pure Leaf Herbal Iced Teas contain 100-110 calories per serving and add a distinct taste experience to the existing Pure Leaf collection of premium iced teas.
“We’re excited to bring real-brewed hibiscus iced tea to all of the places you buy your favorite beverage,” said Amy Tran, Pure Leaf tea master. “We’ve listened to feedback from our iced tea lovers, who shared that they love the quality and real-brewed taste that’s synonymous with Pure Leaf, but also wanted a naturally caffeine-free option that can be enjoyed anywhere, anytime.”
Additional information about Pure Leaf Herbal Iced Tea:
- Pure Leaf Herbal Iced Tea is available now at retailers nationwide and on e-commerce for a suggested retail price of approximately $1.99 for an 18.5oz single-serve bottle. Multi-packs of Mango Hibiscus are available for a suggested retail price of $6.29, which includes six 16.9oz bottles. There is also a large 59 oz Hibiscus Lemonade and Mango Hibiscus bottle available in the chilled section of your retailer that’s perfect to share with friends and family.
- Pure Leaf is also introducing a new flavor to the Tea House Collection – Organic Hibiscus Tea Passionfruit & Pineapple, at just 70 calories per serving. It is available nationwide in a 14oz single-serve glass bottle for a suggested retail price of $2.59.
- The launch will be supported with a new advertising campaign featuring print ads and a new TV commercial which is airing now.