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RediClinics debut in Rite Aid stores

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CAMP HILL, Pa. — Rite Aid Corp. is making steady progress with its health care initiatives, including the opening of the first RediClinic health clinics in the drug chain’s stores.

In a conference call last month on its fiscal 2015 third quarter earnings, chairman and chief executive officer John Standley and president and chief operating officer Ken Martindale said RediClinics have opened in Rite Aid stores in Philadelphia and Baltimore, and the first RediClinics in Seattle are set to open in the next several months.

“In many instances, we are leveraging our highly successful Wellness stores to create an even more engaging overall customer experience,” Standley noted.

So far, 18 RediClinics have been opened in Philadelphia and Baltimore, according to Martindale.

“By early spring we expect to have 35 RediClinics open in these three markets,” he said. “As we add clinics to the Rite Aid stores, we also plan to open additional locations in Texas, where RediClinic is already a leading provider of convenient care services.”

Rite Aid announced its acquisition of RediClinic in April. At the time, RediClinic had 30 clinics in the greater Houston, Austin and San Antonio areas, and Rite Aid executives indicated that the drug chain was anticipating opening another 70 RediClinics in the ensuing 18 to 24 months.

During the earnings call, Martindale also reported that Rite Aid is seeing a strong customer response to its Quit For You smoking cessation program, which he called a “key addition to our portfolio of wellness services.”

Under the free program, Rite Aid pharmacists help customers looking to stop smoking devise and complete a personalized quit plan.

“We’ve been pleased with the customer engagement thus far, as well as how this program empowers our pharmacists to provide additional care beyond prescriptions,” Martindale explained. “In January, we will launch further enhancements to Quit For You in time for the New Year’s quit season, including personalized text message support for quit tips and positive affirmations.”

Online support also will be enhanced, including video tutorials, a quit calendar and a tool to help customers identify the best nicotine replacement therapy option, he added.

“A key part of our strategy is to expand our health care offering to provide a higher level of care to the communities we serve,” Standley said. “We made significant progress in this area during the third quarter as we continue to strengthen our portfolio of health and wellness services.”

In November, Rite Aid had announced some other new health services, including a pilot of HealthSpot telehealth stations in several Ohio markets and Vaccine Central, an online resource with an immunization evaluation tool to help people gauge their vaccination needs.

“Customer response and engagement through Vaccine Central has been very positive thus far,” Martindale said, “and we believe that this program further demonstrates how committed we are to actively working with our customers to keep them well.”


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