HERSHEY, Pa. — It’s nearly 100 Days from the long-awaited, much-anticipated Olympic Games Tokyo 2020 and the Reese’s brand is proud to announce the Ultimate Team. The perennial chocolate and peanut butter powerhouse is partnering with three of the greatest U.S. Olympic athletes to grace the Games, Team USA and the sport of swimming: Michael Phelps, Katie Ledecky and Caeleb Dressel. Phelps, Ledecky & Dressel will band together to support Big Orange and form the Ultimate Team Reese’s.
Starting with legendary Michael Phelps, 23x U.S. Olympic Gold Medalist – and Reese’s aficionado – Michael will be the face of the Reese’s brand this summer appearing in a new ad campaignhighlighting the newest member of the Reese’s family, Reese’s Ultimate Lovers Cup.
Rounding out the Ultimate Team Reese’s will also include two world-record swimming dynamos, and Tokyo 2020 hopefuls, 5x U.S. Olympic Gold Medalist Katie Ledecky and 2x U.S. Olympic Gold Medalist Caeleb Dressel.
“As America’s number one chocolate brand, we couldn’t settle for anything other than the best and that’s exactly why we’ve partnered with these legendary U.S. Olympians: Michael Phelps, Katie Ledecky and Caeleb Dressel,” said Margo McIlvaine, Brand Manager Reese’s. “These three know exactly what it takes to be the ultimate, and we welcome them to the Ultimate Team Reese’s.”
This summer, as part of Reese’s support of Team USA and the Olympic Games, the brand unveiled Reese’s Ultimate Peanut Butter Lovers Cups. For the first time ever, in its more than 90-year history, the brand released the most extreme, peanut buttery candy version of its iconic Peanut Butter Cups by removing the chocolate! Yes, that’s right, no chocolate. The Reese’s Ultimate Peanut Butter Lovers Cups are here for a limited time only along with returning fan favorite, Reese’s Peanut Butter Lovers Cup.
Throughout the summer, the Reese’s brand will be using their social media pages and fanbase to support the much-anticipated Olympic Games and Team USA. While Reese’s and Team USA fans won’t be seeing 23x U.S. Olympic Gold Medalist Michael Phelps in the pool this Summer, they can catch him in the latest Reese’s commercial featuring our limited-edition Reese’s Ultimate Peanut Butter Lovers Cups.
Reese’s Ultimate Peanut Butter Lovers Cups are being rolled out in standard (1.4oz, SRP $1.09), king size (2.8oz, SRP $1.79) and miniatures (9.3oz, SRP $4.09) at retailers nationwide starting now for a limited time.