CLEVELAND — Reese Pharmaceutical Co. continues to drive consumers to stores through marketing efforts. Reese’s Pinworm Medicine’s latest marketing initiative focuses on driving consumer awareness through 6 second and 15 second YouTube ads.

 The brand’s new video advertisement will be displayed on YouTube and its partner sites. The objective of this campaign is to drive awareness of Reese’s over-the-counter pinworm medicine to individuals and families facing a pinworm infection. As the world’s second largest search engine and second most-visited website, YouTube offers a strong platform for consumer advertising.

 Visit ReesesPinworm.com/video to watch the video clip and learn more about Reese’s Pinworm Medicine.

 Reese’s 2019 marketing support keeps Reese’s Pinworm Medicine top of mind by targeting consumers, physicians and pharmacists. Social media campaigns, direct mail campaigns, and a variety of online and print ads are in place. The brand is also exhibiting at NAPNAP, NASN and AAP conferences.