NEW YORK — Global beauty leader Revlon launched its new “I Can. So I Did.” campaign today, featuring Revlon Brand Ambassadors Gal Gadot, Ashley Graham, Adwoa Aboah and Eniola Abioro in candid moments. This empowering new campaign brings to life Revlon’s new award-winning collection, PhotoReady Candid, known for its skin-enhancing foundation with antioxidant, anti-blue light and anti-pollution benefits. The 360° campaign shot by renowned photographer and director Mario Sorrenti includes video and emotional photography designed to inspire women to own their natural look and encourage them to achieve their goals.
“Our goal with ‘I Can. So I Did.’ is to inspire and spark a conversation where women are encouraged to be candid and unapologetic. We want to give women the confidence to be themselves and turn their potential into achievement – big or small – and motivate others to live boldly and hold nothing back,” said Silvia Galfo, Revlon global brand president.
The “I Can. So I Did” campaign’s message for the new Revlon PhotoReady Candid Collection is the perfect expression of Revlon’s Live Boldly platform, which launched last year and seeks to motivate women to seize their moment – by being true to who they are and holding nothing back.
The new Revlon PhotoReady Candid Collection featured in the campaign includes skin-enhancing makeup with a flawless natural finish formulated with antioxidant and anti-pollutant Vitamin E, and anti-blue light ingredients to benefit and protect skin against harsh environmental stressors. The collection has also been formulated without parabens, phthalates, oils, synthetic dyes or fragrances.
In addition to Revlon Brand Ambassadors’ personal stories and candid advice, the “I Can. So I Did” campaign will include a digital influencer campaign and a consumer sweepstakes* giveaway, with one grand prize winner receiving $4,000 in prizes including trip package for two to NYC, a one-day mentorship with Revlon executives in NYC and participation in a Revlon photoshoot. To enter, post any throwback #tb of yourself, and share a proud accomplishment, and include #ICANSOIDID #sweepstakes with the @Revlon tag to be entered.