The exclusive partnership continues through 2022.
CAMP HILL, Pa. – Rite Aid Corp. and GNC announced Tuesday an agreement which extends their partnership through 2022. Rite Aid and GNC have had an exclusive partnership in the chain drug channel since December 1998.
“Our more than 20-year partnership with GNC has provided Rite Aid with a key point of differentiation in the marketplace while strengthening our reputation as a health and wellness destination for our customers,” said Bill Renz, Rite Aid senior vice president of category management. “We’re pleased to extend our partnership and continue offering the highly popular GNC products our customers know and trust as we also focus on launching innovative GNC brands in our stores throughout the coming year.”
There are approximately 2,200 GNC store-within-a-store locations operating in Rite Aid stores nationwide, including a majority of Rite Aid’s wellness stores.
“Our GNC brand has benefitted tremendously from being prominently featured at Rite Aid stores throughout the country,” said Allen McClard, GNC senior vice president and chief merchandising officer. “As a global brand that helps people live well, we share Rite Aid’s commitment to meeting the unique health and wellness needs of our customers. We look forward to working together to continue meeting these needs while collaborating to drive further innovation at Rite Aid stores.”