Rite Aid kicks off Plenti points promo for spring

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CAMP HILL, Pa. — A strong response from customers has Rite Aid Corp. continuing its points promotions for its wellness+ with Plenti rewards program into the spring.

Rite Aid_Plenti sign closeupRite Aid said Monday that through April 23, customers will earn 2,000 Plenti points for every $50 spent on participating products in stores or online at RiteAid.com, in addition to regular weekly offers. The 2,000 points are worth at least $20 in savings for future purchases.

To participate, wellness+ with Plenti member look for the special “Spring for Points” icon in Rite Aid’s weekly circular and sale tags on store shelves.

Shoppers can earn points on thousands of items throughout the store, including beauty, first aid, vitamins and nutritional supplements, home goods, food and beverages, among others. A full list of participating products and promotion details are available online at  RiteAid.com/springforpoints.

Customers can earn up to 16,000 Plenti points during the four-week promotional period, with a limit of two offers per wellness+ with Plenti card each week. Plenti points can be used for at least two years on future savings at Rite Aid and Plenti partners including AT&T, Exxon, Mobil and Macy’s.

The “Spring for Points” program builds on the success of the “Big Point Event” in February and “2016 Starting Points” Plenti points promotions in January, according to John Learish, senior vice president of marketing at Rite Aid.

“Due to the overwhelming popularity of our recent Plenti point promotions, we’ve decided to kick-off spring by giving our loyal customers an additional opportunity to earn Plenti points with the ‘Spring for Points’ event,” Learish said in a statement. “Rite Aid shoppers will have the opportunity to earn $20 in savings every week while shopping for everyday items, including those needed for the inevitable spring cleaning.”


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