CAMP HILL, Pa. — Rite Aid Corp. has launched what the company calls a nationwide Innovation Challenge aimed at gathering original product ideas that can improve the health and well-being of its customers.

The challenge, which runs through March 31, is being conducted in partnership with Edison Nation Medical, a leader in medical and health care innovation.

Edison Nation Medical will work to design, develop and patent the chosen health and wellness products that will be sold exclusively at Rite Aid stores and via the retailer’s website.

“Rite Aid is excited to hold its first-ever Innovation Challenge because we believe that our customers, who inspire us every day, are the best partners to help us develop unique products to meet their individual wellness needs and likely those of many of our other customers,” says senior vice president of brand development and innovation David Abelman.

“In addition to reinforcing Rite Aid’s commitment to innovation, this customer-centric challenge gives consumers the opportunity to become product inventors and assist Rite Aid in bringing new, meaningful products to our customers.”

Rite Aid says there is no limit to the number of ideas it might choose to pursue. Those whose ideas are selected will receive a $2,500 advance and royalties from future sales and will be identified as inventor on any patent that is issued.

Rite Aid says it will potentially develop product ideas that successfully pass Edison Nation Medical’s eight-stage evaluation process and align with Rite Aid’s goal of offering new products and services that assist its customers in improving their health and wellness.