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Rite Aid teams with dunnhumby to revamp price, promotion and loyalty programs

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CHICAGO – Rite Aid has selected dunnhumby as its strategic partner to revamp its price, promotion and loyalty programs. Rite Aid and dunnhumby will use customer data models and consumer-led insights to optimize these investments to improve customer value perception digitally and at more than 2,500 stores in 17 states. Rite Aid’s loyalty program will be completely reimagined to deliver improved value for customers.

“Enhancing the customer experience is key to our RxEvolution strategy and to meeting our growth-target consumers’ needs. Our goal is to improve our value proposition with prices, promotions and a loyalty program that are meaningful and relevant to them,” said Erik Keptner, chief marketing and merchandising officer, Rite Aid. “After an extensive process to review potential partners for this initiative, we chose dunnhumby because of the company’s proven experience in helping to improve value perception. dunnhumby’s expert data-science capabilities and customer-first orientation ensure a natural fit with Rite Aid. We look forward to working with dunnhumby to revamp these programs and help our customers get beyond healthy to thriving.”

“Rite Aid has a storied history of providing health products and services, and we’re excited to help the company enhance its pricing, promotions and loyalty program,” said Grant Steadman, president of North America at dunnhumby. “We believe these are key areas for retail pharmacies to get right in order to meet and anticipate customers’ evolving needs.”

For almost 30 years, dunnhumby has used data and customer science to delight customers and build loyalty for retailers. dunnhumby’s customer-led approach brings the human dimension to merchandising, and will help Rite Aid and its vendors deliver improved value for customers.


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