EAST DUNDEE, Ill. — Rx EDGE Media Network, a leading provider of media solutions delivered through the retail pharmacy channel, announced today that Nathan Lucht has joined the company as its new president and chief executive officer. Former CEO Jim O’Dea will take on the role as chairman. “We are thrilled to have Nate join us and lead the next phase of the company’s continued growth strategy,” says O’Dea.

Nathan “Nate” Lucht is a veteran of the Consumer Package Goods, consulting, and data and analytics services industries. Starting his career with General Mills, followed by leadership positions with the Boston Consulting Group and most recently as executive vice president at IRI, Nate has an impressive track record of success. He holds a Bachelor’s degree in Finance from the University of Minnesota and an MBA from the Kellogg School of Management. He is experienced in leading organizations, establishing business strategy, and leveraging data and analytics to achieve results measured by not only earnings growth but also in driving customer engagement and loyalty.

Nathan “Nate” Lucht

“As part of our industry’s unique media mix, pharmacies are in the very best position to be where potential patients are receptive—and motivated to act,” Lucht said. “I am looking forward to building on the company’s current strategy and collaborating with the team to develop new strategies and ideas to help our clients reach more consumers and grow their businesses,” he adds.

With its extensive network of retail pharmacies and its multiple pharmaceutical partners, Rx EDGE Media Network brings health information and education to consumers. The company is committed to building a sustainable model of business success through pharmacy-delivered consumer marketing programs.