SAN DIEGO – RxSafe has announced a new exclusive OEM/value-added reseller relationship with Mannai Trading Company WLL. This alliance focuses on introducing RxSafe automated adherence systems throughout the Middle East & North Africa (MENA).

“We’re excited about the partnership between RxSafe and Mannai Trading Company because this aligns with our vision of making RxSafe automation available globally,” said William Holmes, president of RxSafe. “Mannai Trading Company is a premier global distributor in the industry, and their sales and support teams can’t be beat.”

The partnership gives Mannai Trading Company exclusive rights to promote, sell and lease RxSafe’s pharmacy automation equipment in the region.

“At Mannai Trading Company, enhancing our automated product portfolio is one of our strategic initiatives,” stated Bhuvnesh Mishra, Manager Devices & Technology at Mannai Trading Company. “Adding RxSafe products is a natural fit for our customer base.” RxSafe fills the gap between the central pharmacy in-patient requests and med-adherence.

The agreement further confirms both companies’ willingness to drive growth and build relationships with customers within MENA Region.

Designed and manufactured by RxSafe in San Diego, the company’s robotic automation systems help independent retail pharmacies and hospital outpatient pharmacies to boost profitability and improve patient safety. The company has a broad patent portfolio of US and international patents and is aggressively developing new products.

RxSafe products are already sold in the United States, Canada, Mexico, Puerto Rico, the United Kingdom, the European Union, and Israel.