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Sally Beauty to expand in North Texas, surrounding areas

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DENTON, Texas — Sally Beauty announced plans to expand its investment in North Texas and the surrounding communities.

The company is investing in new talent and capabilities in digital commerce, brand marketing and strategy and global sourcing.  As part of this effort, approximately 40 new positions will be created at the company’s Denton, Texas headquarters.  The new expert capabilities will support both the Sally Beauty Supply retail beauty business and the Beauty Systems Group wholesale distribution beauty business.

The company also announced the planned remodel of approximately 100 Sally Beauty Supply stores in the North Texas region, with stores in communities surrounding Dallas-Fort Worth being upgraded consistent with Sally Beauty Supply’s recent concept store test in Las Vegas.

An additional 75 stores in communities surrounding the North Texas area will be remodeled or relocated depending on market assessments and negotiations with landlords as part of Sally Beauty Supply’s store operations transformation efforts.

Finally, the previously announced opening of a new 500,000 square foot automated distribution node in Denton County, Texas, is on track for opening by March 2020. The operation will create 270 new jobs in the Dallas-Fort Worth area.

“The combination of new expertise, new digital capabilities, refreshed stores and an efficient supply chain all support a great experience for our customers and will contribute to our growth. We are making the investments necessary to drive the success of Sally Beauty for the long-term and North Texas is at the center of our efforts,” said Aaron Alt, president of Sally Beauty Supply and chief financial officer.


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