SHELTON, Conn. — Building on the insight that people do some of their most creative thinking in the shower, Schick Intuition f.a.b. has launched a content series starring comedian Phoebe Robinson. The series highlights how shaving in the shower is now even more simple with Intuition f.a.b.’s forward-and-back technology, allowing your mind to wander and think of mind-blowing “#ShaveThoughts.”
The digital content plays into the pervasive meme culture and hits on pop-culture topics like dating, dieting and exercising, where Phoebe shares her best #ShaveThoughts that help her reach a level of mind-blown brilliance. Schick Intuition f.a.b. is celebrating some of Phoebe’s most witty insights with sharable social assets including video shorts and custom stickers on Instagram.
“I’m a hairy beast, so using Schick Intuition f.a.b. is high-key giving me life during my shave routine because the bi-directional razor lets me go up and down without ever lifting it,” said Phoebe Robinson. “And with my schedule only getting busier, the shower has become one of the places I do some of my best thinking, like coming up with new jokes and inspiration for all of my upcoming projects.”
The social-first series serves as more than just engaging entertainment, it also serves as an opportunity to demystify and show the brand’s audience the benefit of the razor’s unique, back and forth technology.
“We saw an opportunity to lean into comedy and the razor’s innovation to bring a little humor to a task many women view as mundane and cumbersome,” said Kristin Kennedy, associate brand manager for Schick Intuition at Edgewell Personal Care. “The content also helps to alleviate any consumer hesitation of being able to safely shave in both directions by watching Phoebe seamlessly use the product helping to show how shaving can be even easier when using Schick Intuition f.a.b.”