PLANO, Texas — With the onset of the holiday season, Schweppes has introduced the new Schweppes Dark Ginger Ale to give consumers more ginger taste.

The Dr. Pepper Snapple Group brand said Monday that Schweppes Dark Ginger Ale taps into the rising demand for stronger flavors. The beverage brings a bolder, darker and richer flavor experience while maintaining the traditional, refreshing ginger ale taste, according to the company.

“Ginger ale is a classic and favorite beverage during the holiday season, which makes it the perfect time to introduce the new Schweppes Dark Ginger Ale,” stated Scott Smith, brand manager for Schweppes. “Our goal is to give consumers more of what they already love by providing this refreshing option that taps into a growing flavor trend.”

Schweppes Dark Ginger Ale is available now in two-liter bottles at most major retailers in the Northeast, including New England (Maine, Massachusetts, New Hampshire, Vermont, Connecticut and Rhode Island) as well as in New Jersey, New York and select regions in Pennsylvania.

Plans call for additional package offerings of Schweppes Dark Ginger Ale to become available in the spring of 2016.