ROCHESTER, N.Y. – Seagram’s Escapes Spiked, the high ABV flavored malt beverage brand, is expanding its profile with the addition of Spiked Blue Razberry. The launch is the latest in the line of delicious fruit flavors that have helped the brand to become the #4 high ABV FMB singles brand contributing to growth in the total U.S.[ The product will hit shelves nationwide in 23.5-ounce, single cans in September.
Blue Razberry ranked the #2 most preferred flavor among consumers who drank a high ABV FMB in the past three months, coming in at the No. 1 most preferred flavor among males and #3 most preferred flavor among females in primary research.
“Flavor is the number one driver of purchase for FMB products, and the Seagram’s Escapes Spiked line has been a proven winner,” said Jennifer McCauley, brand director of Seagram’s Escapes. “Blue Razberry was a standout for appeal, fit and purchase intent among consumers in taste tests. We know this launch will offer the high ABV consumer the perfect burst of flavor to turn up their night.”
Blue Razberry is the newest flavor in the Seagram’s Escapes Spiked line, joining Jamaican Me Happy, Citrus Punch and Strawberry Blast.
The new SKU delivers a rush of raspberry, with a lingering sweet berry finish clocking in at 8% ABV.
Seagram’s Escapes Spiked
The Seagram’s Escapes Spiked line is a brand extension of the highly popular, lower ABV Seagram’s Escapes drinks, which have experienced 10 consecutive years of sales growth. The Spiked line gained widespread popularity from the start of its fall 2017 launch and quickly became the #7 best-selling brand in the total U.S. convenience channel.[iii]
“The high ABV FMB category is strong, and Seagram’s Escapes Spiked has been gaining share for five consecutive months,” added McCauley. “With the introduction of Blue Razberry, we’re confident that Spiked will continue to gain momentum.”
Seagram’s Escapes Spiked allows consumers to get higher alcohol content without having to compromise the great-tasting flavor they love, according to McCauley.