WARREN, N.J. — GSK Consumer Healthcare announced the availability of Sensodyne Rapid Relief Whitening, a toothpaste that helps beat sensitivity in as little as three days with twice daily brushing, while also helping to whiten teeth by gently lifting stains and preventing new stains from forming.

Sensodyne Rapid Relief Whitening is specifically engineered to beat sensitivity pain fast by quickly creating a protective barrier over the sensitive areas of teeth to keep outside triggers from reaching the nerves.

“At GSK, we pride ourselves in creating multi-action products that hit on all consumers’ oral care needs,” said Adam Sisson, head of oral health research and development at GSK Consumer Healthcare. “With the success of Sensodyne Rapid Relief, the team worked to ensure sensitivity sufferers who need fast relief, but want to maintain a white smile, have a product that works for them.”

Sensitivity pain occurs when the dentin, the softer inner layer of the tooth, becomes exposed revealing small canals known as tubules. Consuming hot or cold foods and drinks can trigger the nerves inside your teeth when they reach the exposed dentin tubules, resulting in a short, sharp pain. Like Sensodyne Rapid Relief, which launched in the U.S. last year, the Whitening formula also includes stannous fluoride that starts to form a gel-like scaffold over exposed dentin tubules from the first brush to provide fast relief from pain in three days.

“We know that sensitivity sufferers need fast relief to enjoy sensitivity-triggering foods that otherwise cause them pain,” said Jennifer Nadelson, Brand Director, Sensodyne. “We’re excited to expand the Sensodyne Rapid Relief line with a Whitening version to ensure those with tooth sensitivity can enjoy the foods that bring them joy without experiencing pain, while not having to compromise the whitening benefit.”

Sensodyne Rapid Relief Whitening is available online and at major retail stores nationwide.