WARREN, N.J. — GSK Consumer Healthcare recently raised a cup — or two — of coffee to celebrate enjoying life’s simple pleasures without the interruption of tooth sensitivity. On National Coffee Day, September 29, Sensodyne launched Repair and Protect with Deep Repair, a toothpaste for those with dentin hypersensitivity so they can enjoy a cup of coffee from their favorite café.

Americans agree that their morning cup of coffee is the most important thing needed to start the day, and hot coffee remains superior to iced coffee. According to research conducted through a 2,000-person study, by OnePoll on behalf of Sensodyne:

• 43% of people surveyed prefer hot coffee to the 34% of people who prefer iced coffee.
• 55% of people surveyed prefer to enjoy their coffee alone, followed by grabbing a cup with friends or family, and then at a café.
• 42% admitted that over the past year their daily coffee intake has increased.

For people with sensitive teeth, hot or cold beverages can unexpectedly trigger a jolt of nerve pain.

“Tooth sensitivity is something many people struggle with, but by switching to Sensodyne, you can manage unwanted tooth sensitivities and get the protection you need,” says GSK oral care expert Monica Biga. “It also provides a variety of benefits such as cavity protection, breath freshening and whitening. Sensodyne helps people maintain a healthy smile and get back to enjoying coffee without the pain of sensitivity.”

She adds that Sensodyne Repair and Protect with Deep Repair is scientifically proven to go deep within the dentin tubules and provides clinically significant sensitivity relief with twice-daily brushing.

YouTube creators such as The Try Guys, Slice N Rice, The Icing Artist, Adam Ragusea and more are encouraging others who suffer from tooth sensitivity to take control of their oral care by switching to Sensodyne, reminding individuals that tooth sensitivity shouldn’t stop them from enjoying the little moments and letting them get back to enjoying the drinks they love.

Sensodyne Repair and Protect with Deep Repair contains stannous fluoride, which creates a reparative layer over exposed dentin for lasting dentin hypersensitivity protection. It provides effective lasting relief from the twinge of sensitivity and offers everyday cavity protection.