AMITYVILLE, N.Y. — Consumers  are seeking natural products with balancing, detoxifying and restorative properties. SheaMoisture answers the call with its new Green Coconut & Activated Charcoal Purifying & Hydrating collection for the body, face and hair. The brand has a 27-year-old history of providing innovative products using high-quality and culturally authentic natural ingredients to fulfill unmet consumer needs.

SheaMoisture’s latest 16-piece collection fuses together two powerful ingredients – Activated Charcoal and Green Coconut – to deeply cleanse skin and hair, while delivering lightweight, soothing hydration. Activated Charcoal lifts dirt, excess oil and product build-up to detoxify and improve the appearance of skin and hair.

Much like a sponge, Activated Charcoal has micro-fine holes that absorb 1000x its weight in impurities. Working synergistically, Green Coconut, rich in vitamins, minerals and fatty acids, replenishes moisture and softens skin and hair.