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SheaMoisture rolls out Coconut Oil Daily Hydration Collection

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AMITYVILLE, N.Y. — SheaMoisture has expanded its hair and skin care lineup with the 100% Virgin Coconut Oil Daily Hydration Collection.

Parent company Sundial Brands said the new line’s lightweight formulas feature a nourishing blend of 100% extra virgin coconut and shea oils, creamy coconut milk and acacia senegal. Designed for daily use, the hair collection — for all types and textures — provides renewed hydration, manageability and shine without causing buildup, while the skin care products, also for all types, replenish and soften.

Hair care products in the SheaMoisture 100% Virgin Coconut Oil Daily Hydration Collection include the Daily Hydration Shampoo ($10.99), Daily Hydration Conditioner ($10.99), Daily Hydration Leave-In Conditioner ($11.99) and Daily Hydration Finishing Oil Serum ($12.49).

On the skin care side, the new collection offers 10 products: the Daily Hydration Face Milk Cleanser ($10.99), Daily Hydration Daily Face Lotion ($10.99), Daily Hydration Overnight Face Oil ($9.99), Daily Hydration Milk Mask ($14.99), Daily Hydration Body Wash ($9.99), Daily Hydration Body Lotion ($9.99), Daily Hydration Body Oil ($9.99), Daily Hydration Bar Soap ($5.99), Coconut Oil Coffee Scrub ($14.99) and 100% Extra Virgin Coconut Oil ($12.99).

Sundial noted that the products’ organic raw shea butter deeply moisturizes with vitamins and essential fatty acids, while the coconut oil/milk blend brings conditioning properties to smooth and soften skin and hair and to support healthy hair growth. The acacia senegal, meanwhile, is seals in moisture, promotes a balanced scalp and brings vibrancy back to dull, lackluster hair.

The company said the SheaMoisture 100% Virgin Coconut Oil Daily Hydration Collection products are now available at CVS Pharmacy stores nationwide.


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