TORONTO — Shoppers Drug Mart has followed up the debut of its Wellwise store format catering to seniors with the launch of a dedicated e-commerce site, Wellwise.ca.

Canada’s largest drug chain said Wednesday that Wellwise.ca offers a wide selection of health and wellness products plus direct-to-home delivery.

Wellwise.ca also offers a subscription service to automatically
ship frequently used items at regular intervals.

Items run the gamut from low-impact fitness gear, compression socks and physiotherapy products to supports and braces, mobility products, and tools and gadgets to help people stay active and in good health.

The website — available across Canada, except in Quebec — also offers a subscription service to automatically ship frequently used items at regular intervals.

The site is fully responsive, providing a seamless experience to customers whether they’re using a smartphone, tablet or computer, according to Shoppers Drug Mart.

“In creating Wellwise, we put the focus on wellness, not illness,” Theresa Firestone, senior vice president of health care businesses at Shoppers Drug Mart, said in a statement. “Wellwise offers an enjoyable shopping experience that gives Canadians the tools and advice they need to age powerfully, not just comfortably.”

Shoppers Drug Mart unveiled the first Wellwise store last September in Toronto. Plans call for the second Wellwise location to open in April. The retailer, part of Loblaw Cos., also operates 49 Shoppers Home Health Care stores in three provinces, of which 40 are in Ontario.

The new Wellwise format is designed to empower consumers to take charge of their own health. To that end, Wellwise.ca not only provides an extended reach but also caters to customers ranging from weekend warriors to baby boomers to caregivers.

Shoppers Drug Mart noted that one in five Canadians (6 million) care for an aging loved one. The website enables caregivers who don’t live in the same city or town to order online and have the products delivered directly to their family member’s door.

“At Wellwise, people can find everything from travel accessories to mobility products to help them stay in their homes longer,” stated Scott Wilks, vice president of Shoppers Home Health Care and Wellwise. “No matter what stage of life people are in, Wellwise will be an important resource for Canadians looking to take control of how they age.”

Overall, Shoppers Drug Mart encompasses more than 1,300 drug stores under the Shoppers Drug Mart and Pharmaprix  in each province and two territories. The company also licenses or owns 49 medical clinic pharmacies under the Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Quebec) banner and five luxury beauty stores under the Murale name, as well as the 49 Shoppers Home Health Care stores.