Website combines mass market and luxury cosmetics

TORONTO — Shoppers Drug Mart today unveiled a new e-commerce platform uniting a wide selection of the company’s mass market cosmetics with an already broad range of luxury beauty products. The new site — shoppersdrugmart.ca/beauty — is Canada’s largest online beauty shopping destination, providing shoppers with hundreds of mass and luxury private label and international beauty brands.

“Canadians look to us every day for beauty products, tips and inspiration. Our goal is to provide them with an amazing, convenient experience wherever they want to shop with us,” says SDM vice president of mass beauty Kelly Jessop. “In addition to providing the best selection of top and on-trend beauty products from Canada and around the world, Shoppers now brings together the largest assortment of mass and luxury beauty products in a single online destination, making it easier for Canadians shoppers to find their favorite beauty products and discover new favorites.”

At shoppersdrugmart.ca/beauty, shoppers will experience:

• The largest shoppable beauty assortment available online in Canada.
• An extensive catalogue of both mass and prestige beauty products, now with a wide range of mass market cosmetics, skin care, hair color and wardrobe accessories previously only available in store.
• The convenience of 24/7 shopping.
• The ability to earn and spend PC Optimum points with online beauty purchases.
• Free shipping with minimum purchase of $50.
• Free returns in store.
• Free samples (prestige purchases) and gifts with purchase
“Shoppers Drug Mart has fine-tuned the online beauty shopping experience by designing a platform for shoppers who are already purchasing both luxury and mass market beauty products, now giving them access to unsurpassed product selection and creating an easy and enjoyable way to do it anytime from where they live, work or play,” says digital trends expert Amber Mac.

“This initiative is driven by our customers who have asked us to make Shoppers Drug Mart’s mass market beauty assortment more accessible online,” says Jeremy Pee, senior vice president of e-commerce for SDM parent Loblaw Cos. “With the vast majority of our existing online customers buying both prestige and mass beauty in store, and nearly 60 percent of Canadian women shopping online for beauty products, Shoppers Drug Mart is positioned to deliver the most comprehensive and convenient online beauty shopping experience in Canada.”