MIAMI — Sky Organics is doubling down on its pledge to offer clean and organic personal care products for all with the roll out of a new Curl Care collection.
“We are so excited to launch the Curl Care collection,” said Dean Neiger, the company’s chief strategy officer. “We spent a lot of time sharing samples with our friends and family … and their friends and family. We sought feedback from as many people as possible. Hair care is very personal, particularly for anyone with a curl pattern. It was important to us that these products deliver a satisfactory experience while still providing certification on how natural they are.”
The range, which includes a Wash Day Shampoo, a Detangling Conditioner, a Treatment Mask and a Bouncy Curl Cream, was revealed to the press via a virtual event. Beyoncé’s nutritionist, Marco Borges, kicked off the session by teaching participants how to make a nutritious smoothie, which he compared to skin care.
“We take time to nourish our bodies but why would you put something on your face you wouldn’t put in your body? That’s why what Sky Organics is doing resonates with me,” he said of the brand’s natural positioning. “Now we can bring beauty from the outside in.” In a fun twist, he used ingredients in the smoothie that are in the new Curl Care range.
Curl Care is a bio-based hair system designed to maximize moisture, combat breakage and boost shine. Line priced at $9.98, the collection bows exclusively at Walmart. The bio-based certification is crucial, according to Christine Keihm, Sky Organics’ chief marketing officer, because that means the products use renewable resources with less reliance on petroleum.
For full transparency, Sky Organics lists the exact percentage of bio-based ingredients in every product, which takes the guesswork out of determining how natural a product is and gives consumers a direct understanding of how much of the product content comes from renewable biological sources. Aside from being a good-for-the-planet offering, the collection is also “good for you” in its ability to support healthier hair with efficacious plant-based ingredients, the company says.
Key ingredients include castor oil, apple cider vinegar, aloe vera gel and coconut oil. There are no parabens, phthalates, silicones, sulfates, mineral oil or dyes, and the range is cruelty free.
“All of that is important to me,” adds celebrity hairstylist Cynthia Alvarez, who created hairstyles during the event using the Curl Care range. Alvarez says she had part of her thyroid removed and her research led her to believe the issue was caused by endocrine disrupters in many products for consumers with textured hair. “It warms my heart to see products without these chemicals that are still effective.”
Sky Organics has partnered with the Black Women’s Health Imperative, and a portion of the proceeds of the sale of every Curl Care product will go to the organization.
Keihm concluded the launch event with a prediction of how the business will shape up as people return to brick-and-mortar stores. Digital is still important, she says, but people are ready to return to the stores.