ISELIN, N.J. — SKYN has launched a new campaign that pays homage to the 50th anniversary of the moon landing and encourages consumers to explore their intimacy. In tandem with the campaign launch and to aid in that exploration the brand also announces three upcoming intimate accessories; SKYN Vibes, SKYN Shiver and SKYN Thrill.
In honor of the 50th anniversary to the moon landing, SKYN is celebrating through a campaign that involves a reflection around exploration…but not space exploration. The campaign which consists of a film that uses years of NASA footage and three digital displays, encourages consumers to explore intimacy but more importantly to not be embarrassed or ashamed to do so. Kicking off on the anniversary, July 20th, SKYN’s displays will be located in Los Angeles and Washington D.C. The campaign, which tagline reads, “Exploring Space is Wonderful. Exploring Ourselves Should be Too,” hopes to de-stigmatize the use of sex toys and broaden the conversation.
“SKYN has always been dedicated to saving and enhancing intimacy and we hope that this campaign opens up the conversation around self-exploration,” said Jeyan Heper, chief executive officer of LifeStyles. “The conversation around sex toys and devices should not be taboo any longer and we encourage consumers to explore intimate moments without embarrassment.”
Following the launch of the campaign, SKYN will also launch three new intimate accessories, each offering consumers a different experience. SKYN Vibes, a quiet, yet powerful massager is ergonomically designed to offer a custom pleasure experience by featuring 20 unique speeds and pulsations. SKYN Shiver, a slightly smaller device than Vibes, is a sleek bullet massager that offers strong vibrations with seven speeds and modes. The smallest and sleekest device, SKYN Thrill is a travel size device designed as a tube of lipstick for discreetness. The device features three speeds and is gold-plated for a sleek finish. All devices in the lineup are USB rechargeable and waterproof.
“Developing products to enhance pleasure and intimacy has always been at the heart of the SKYN® brand, and we are dedicated to providing our customers with the products they desire,” said Heper. “These three new devices will allow all consumers to find the best option for themselves.”