NEWARK, N.J.— Mars Wrigley has unveiled its latest ice cream innovation, Snickers Peanut Brownie Ice Cream, a mashup of three beloved treats: Snickers, brownies and ice cream. Similar to flavors found in the recently launched Snickers Peanut Brownie Candy Bar, this frozen treat features brownie-flavored ice cream with chewy brownie bits, topped with a thin layer of caramel and peanuts and covered in a milk chocolate-y coating.
This product marks the first time ever that Snickers Ice Cream and Snickers Chocolate have launched the same flavor variant, giving fans more ways to enjoy this new, satisfying treat with two different formats.
“We’re thrilled to give Snickers Peanut Brownie fans even more to be excited about in 2021,” said Jayesh Shah, Mars Ice Cream Marketing Director. “This new treat will no doubt be a frozen aisle favorite for fans of Snickers, brownies and ice cream alike.”
Snickers Peanut Brownie Ice Cream is hitting local freezer aisles now and will be in stores nationwide by March 2021. It will be available in mass, grocery and convenience stores in Singles (2.0 ounces) and Multipack boxes (12 ounces).
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