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Sprite Winter Spiced Cranberry is back with zero sugar option

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NEW YORK — Sprite is kicking off the holidays with joy, laughter—and a little extra spice—by bringing back its beloved seasonal flavor plus a new zero-sugar option.

Sprite Winter Spiced Cranberry and Sprite Winter Spiced Cranberry Zero Sugar, which infuse the crisp, lemon-lime flavor of Sprite with a warm spice blend and tart cranberry, are available for a limited time starting today. Sprite Winter Spiced Cranberry will be offered nationwide in 20-oz. or 2-liter bottles, and Sprite Winter Spiced Cranberry Zero Sugar will be offered in 2-liter bottles.

The flavor adds a tasty twist to Sprite Cranberry, a seasonal staple since 2013. In 2019, the Cranberry Spice profile was created from the best possible flavor combinations consumers agreed were the most appealing for Sprite.

Sprite’s first new holiday campaign in five years will promote the limited-edition offerings across social and digital media, out of home and retail channels, with a focus on celebrating the season with loved ones—in person or in spirit—after a challenging 18 months.
In November 2021, the “Sprite Holiday Special” TV spot will infuse Black joy and modern cultural nuance into the traditional holiday variety show concept.
“Everyone shows love and joy during the holidays, but no one as uniquely as young Black people whose humor and vernacular spread cheer with a little extra spice and uplift—just like Sprite Winter Spiced Cranberry,” said A.P. Chaney, director of creative strategy, sparkling flavors. “Our creative leans into expressions of Black joy, which are always ‘extra’ but never too much, and celebrates the spirit of connection we all crave more than ever.”
To celebrate the launch and continue the brand’s tradition of championing multicultural artists, Sprite is also teaming up with UNWRP, a Black-owned luxury giftwrapping company, to create custom giftwrap inspired by the bold flavors of Sprite Winter Spiced Cranberry and Sprite Winter Spiced Cranberry Zero Sugar. UNWRP was founded by Ashley Fouyolle, a multidisciplinary designer who started the company in her Brooklyn apartment.

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