ENGLEWOOD CLIFFS, N.J. — Right on time to bring a little extra summer glow to New York City, St. Ives, America’s No. 1 scrub brand, announced the return of the St. Ives Mixing Bar, opening today at 168 Fifth Avenue in the Flatiron neighborhood. Back by popular demand for the second year in a row, visitors can create custom face scrubs, moisturizers and body lotions made with 100% natural extracts.
Inspired by St. Ives’ iconic natural ingredients, the second installment of the St. Ives Mixing Bar features hundreds of unique ingredient combinations, desired lotion richness and facial scrub exfoliation levels. New this year, visitors can create custom face moisturizers made with on-trend ingredients, such as rose water, yuzu, kiwi, pink grapefruit, and more. For those looking to give their body lotion a fun boost, a new mineral shimmer can be added to any combination of ingredients.
For the first-time ever, exclusive retail products including bath bombs, lip scrubs, hand creams, and an Iconic Apricot rollerball fragrance will be available for purchase. Taking the in-store experience online, the St. Ives Mixing Bar shopping site will allow consumers nationwide to place orders for the full line of bespoke products as well as retail items. The online site will launch on June 15 until December 31.
“We are excited to bring the St. Ives Mixing Bar back to New York this year, offering our consumers the chance to once again create their own skin care products using our favorite natural ingredients. We are bringing back some of last summer’s top sellers – and have expanded the menu with some new surprises as well,” said Suzanne Palentchar, Director of Marketing for St. Ives. “As a brand, we are always looking for new ways to engage with our consumers. In response to their feedback from last summer, we are excited to open an online direct-to-consumer extension of the store to bring the same custom experience of the store to fans nationwide.”
Kicking off an exciting lineup of in-store appearances, model and social media star, Jordyn Woods, will be hosting a public meet and greet on June 15. St. Ives has also partnered with Island Records to bring the best of pop music via surprise in-store performances. Live With St. Ives debuts on June 16 with British pop band rock band The Vamps. New acts will be announced throughout the summer. Admissions are on first come, first served basis. No purchase necessary.
The St. Ives Mixing Bar, located at 168 Fifth Avenue, will be open from June 15, 2018 until September 15, 2018. Store hours are Monday – Saturday 10:00 am to 8:00 pm and Sunday from 11:00 am to 7:00 pm.
For information about in-store events and promotions at the St. Ives Mixing Bar, St. Ives and their products, visit www.stives.com. Watch everything happening at the St. Ives Mixing Bar this summer by following @stivesskin on social or searching #STIVESMIXINGBAR on Instagram.