MONTREAL — Stingray Group, a leading music, media, and technology company, announced Thursday that InStore Audio Network has been fully integrated into its offering following the acquisition in January, and the combined entity of the US and Canadian operations is now named Stingray Advertising. This forms the largest in-store audio advertising network in North America, reaching 140 million shoppers each week in over 20,000 grocery retailers, superstores, discount stores and pharmacies.
Stingray Advertising delivers targeted audio messaging to shoppers in a captive media environment at the point-of-purchase. This cutting-edge integration focuses on leveraging new technology and giving retailers a way to monetize in-store audio while offering CPG and HBC brands a democratized marketing tool to reach shoppers with optimized OOH media.
The current network includes leading retailers like Ahold, Albertsons, Brookshires, CVS, Jean Coutu, Metro, Rite Aid, Safeway, Southeastern Grocers, Tops Markets, Walmart Canada and Weis Market with coverage across Canada and in every DMA in the US.
“With the recent addition of Walmart Canada into our retail media network plus our use of COMMB and Geopath for proven audience measurement and Hivestack for a versatile programmatic buying solution, we have proven our effectiveness and reliability to our current advertiser base,” said Ryan Fuss, Senior Vice President of Stingray Advertising. “Our retail footprint, along with both traditional media buying and programmatic options, positions Stingray Advertising as a top media solution for every brand sold in retail store – as well as non-endemic brands seeking to reach a captive audience of engaged consumers directly in the retail environment.”
In addition to retail media, Stingray Advertising helps brands connect to passionate audiences across the Stingray multiplatform ecosystem through broadcast and streaming media which includes concerts, shows, music videos, TV audio channels, and radio stations as well as music and soundscapes across web, mobile and FAST channels.
Stingray also has an array of technology-driven solutions to share with retailers to elevate the in-store and customer experience including Stingray Business’ licensed background music and digital signage as well as Chatter by Stingray’s AI-driven customer insights tool that empowers brands to take action and improve their customer experience.
Effective immediately, all brand identity, logos, and corporate communication will reflect the Stingray Advertising brand.