AMITYVILLE, N.Y. — Sundial Brands has unveiled a new brand called nyakio, a line of 16 products that marks the company’s entry into the prestige skin care segment.
The company said Thursday that nyakio — founded by Nyakio Kamoche Grieco, a first-generation American of Kenyan descent — uses ethically and sustainably sourced, indigenous ingredients in its products and incorporates beauty traditions from 13 countries across the world.
Nyakio products comprise a five-step regimen of cleanse, exfoliate, restore, moisturize and treat to hydrate, revitalize and smooth skin, as well as provide anti-aging benefits. The products also can be used a la carte to target specialized skin care concerns, Sundial noted.
The nyakio collection starts off with Sweet Almond Cleansing Oil Balm (with primary ingredients originating in Spain) for cleansing and then follows with Kenyan Coffee Face Polish (Kenya), Chinese Rice Exfoliating Cleansing Powder (China), Kenyan Coffee Body Scrub (Kenya) and Kenyan Coffee Lip Polish (Kenya) for exfoliation.
There are three products for restore: Manketti & Mafura Anti-Aging Oil (Zambia for Manketti Oil and Mozambique for Mafura Oil), Marula & Neroli Brightening Oil (South Africa for Marula Oil and Morocco for Neroli Oil) and Maracuja & Yangu Soothing Oil (Brazil for Maracuja Oil and South Africa for Yangu Oil).
Moisturizing products include Baobab Lip Balm (Mali), Tamanu Firming Face Balm (India), Baobab Youth Infused Daily Defense Crème (Mali), Red Ginseng Line Smoothing Eye and Lip Cream (China) and Quinoa De-puffing & Firming Eye Cream (Peru).
Rounding out the nyakio line are African Black Soap Purifying Mud Mask (Ghana) and Chamomile Soothing Sleep Mask (Egypt) for the treat step in the regimen, and the Global Beauty Starter Ki, which includes the Sweet Almond Cleansing Oil Balm, Kenyan Coffee Face Polish and Tamanu Firming Face Balm.
Nyakio products are developed for all skin types and ages and have no sulfates, phthalates, parabens, mineral oil, petrolatum, formaldehyde and butylene glycol, according to Sundial.
“My beauty journey started when I was a young girl visiting my grandmother in Kenya,” stated Nyakio. “She was a coffee farmer who taught me to crush coffee beans and rub them on my skin using a piece of sugarcane to remove dry skin. I’ve curated beauty secrets like this from my family, friends and travels around the world and translated them into a full line of skincare based on cultivated global beauty secrets, cultural traditions and ethically and sustainably sourced ingredients. Inspired by everything that’s been shared with me, I’m now sharing the best in global skin care with every woman.”
Products in the nyakio line are priced from $22 and $49 and are currently available exclusively in 305 Ulta stores nationwide.