“SweeTARTS Soft & Chewy Ropes are our fastest growing item in recent brand history, and we are so excited to bring fans not one, but two, new variations of these popular candies,” said Ashley Incarnato, senior brand manager at Ferrara. “At SweeTARTS, we are always looking to innovate and tap into trends like the colorful appeal of rainbows and the increasingly popular mixed berry flavor profile.  This is yet another way for SweeTARTS to take our most popular products and appeal to consumers, old and new.”

SweeTARTS Twisted Rainbow Punch Ropes take the classic sweet and tart flavor fusion a step further by bringing in a beautiful swirl of vibrant hues. Each multi-colored, twisted rope offers a delicious rainbow fruit punch flavor mix with a matching delicately tart filling, creating bendable fun that’s both fruity licorice and classic SweeTARTS all in one bite. SweeTARTS Twisted Rainbow Punch Ropes are sold at mass, grocery and convenience stores nationwide and available in four sizes; 3 oz. small peg; SRP $1.99 / 3.5oz share pack; SRP $1.99 / 5 oz. med peg; SRP $2.49 / 9 oz. LDB; SRP $3.49.

SweeTARTS Twisted Mixed Berry Ropes Bites combine three new tangy berry flavors, including cherry, strawberry and raspberry, twisted together and filled with a matching, delicately tart center. It’s the perfect berry mix in every poppable bite! SweeTARTS Ropes Bites were a top-ranking innovation in 2019 and berry flavors are rapidly growing in the market making this new treat a perfect match. SweeTARTS Twisted Mixed Berry Rope Bites are sold at mass, grocery and convenience stores nationwide and available in four sizes; 3oz small peg; SRP $1.99 / 3.5oz share pack 3.5oz; $1.99 / 5oz peg; SRP $2.49 / 8oz SUB; SRP $3.99.