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TABS Analytics enters joint venture with CPGToolBox

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SHELTON, Conn. – TABS Analytics Thursday announced that it is collaborating with CPGToolBox to deliver an integrated trade promotion and optimization solution for consumer packaged goods (CPG) manufacturers. The joint venture brings together the two organizations’ best-in-class solutions to forecast, plan, settle and analyze promotions, and then conduct a rigorous analytical overview of the optimal promotional strategies and tactics for clients’ brands.

Kurt Jetta

TABS and CPGToolBox can now offer their customers access to CPGToolBox Trade Planner, a cloud-based trade promotion management (TPM) software solution built on the Salesforce.com platform, and the TABS Promo Insights software for trade promotion optimization (TPO).

“Our relationship with CPGToolBox has already provided dividends for both companies and our clients,” said Kurt Jetta, TABS executive chairman and founder. “I have been extremely impressed with how their organization can support both multibillion dollar CPG companies, as well as mid-tier manufacturers. CPGToolBox’s expertise is born out of more than 30 years of experience in the TPM space, and our joint clients can sense this knowledge immediately.”

“Integrating with TABS adds high-octane fuel to our TPM platform,” said Rick Pensa, president and chief executive officer of CPGToolBox. “CPGs around the globe rely on CPGToolBox because we provide syndicated data, baselines, lift scenarios – and it’s all available right out of the box. A collaboration with TABS will not only elevate our platform’s trade promotion optimization capabilities, but it further improves the analytical results and insights manufacturers are accustomed to receiving from CPGToolBox.”

The first deployment of the CPGToolBox TPM and TABS Promo Insights TPO integrated offering is now underway with a major, multinational Fortune 100 company.


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