SHELTON, Conn. — TABS Analytics next week plans to release the results of its third annual TABS Analytics Beauty Study, shedding some light on the ever-changing buying habits of consumers in a core mass retail market.
Surveying 1,000 women ages 18 to 75 in October, the study looks at what types of beauty products shopper are buying, where they buy those products, which social media channels are influencing beauty shoppers, how much consumers buy and how often they purchase, TABS said.
The study also gauges beauty care shopping channels — including department stores, specialty cosmetic and beauty stores, drug stores and supermarkets — and compares online and in-home sales with those of traditional mass retailers.
The consumer products industry analytics firm will hold a complimentary webinar on Wednesday, Nov. 16, at 2 p.m. ET to present the study findings. Breaking down the survey results in the webinar will be Dr. Kurt Jetta, founder and chief executive officer of TABS, and Andrea Van Dam, CEO of Women’s Marketing, a brand marketing services agency.
“The beauty sector in consumer packaged goods is a bellwether for emerging trends that are affecting the industry as a whole,” according to Jetta. “It is a window into understanding Millennials, social media, brand loyalty and engagement, and shopping habits in specialty channels.”
In addition, TABS said, the study will examine beauty consumer demographics and shopping frequency as well as year-over-year trends in shopping behavior and attitudes in the beauty care market.