TABS said the new name, which goes into effect immediately, better represents its mission to simplify and improve sales and marketing analytics for CPG companies.
“We are excited to announce this new chapter in our company’s history,” stated Kurt Jetta, founder and chief executive officer TABS Analytics. “Since our founding 18 years ago, we have prided ourselves in delivering analytical innovations in the consumer products industry that simplify and improve business analytics. Our new company name reflects what we do.”
Currently, more than 50 companies worldwide use TABS’ products and services for category management, trade promotion analytics, data integration, retail space optimization, advanced marketing analytics and global analytics.
Plans call for the TABS Analytics banner to be implemented across all of the company’s products and services over the next several months.