PP_1170x120_10-25-21

a Nielsen company

After the deluge: Product assortment in the new normal

After the deluge: Product assortment in the new normal

For drug, food and mass retailers, assortment management is a perennial challenge in the best of times, one that requires discipline and sound practices. The COVID-19 pandemic elevated the stress placed on assortment management to a new level. Demand signals were shattered by unpredictable shopper behavior across categories. Massive disruptions meant that supply chains struggled