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A.T. Kearney’s 2018 Holiday Shopping Survey: How Retailers Can Capitalize on Last Year’s Lessons

Study: Consumers are ready to spend this holiday season

Study: Consumers are ready to spend this holiday season

CHIGACO — Holiday shoppers are more than prepared to buy in force this year.  The only question is who will capture their dollars. Three out of four consumers (76%) plan to spend as much or more than they did last year, but, according to A.T. Kearney’s 2018 Holiday Shopping Survey: How Retailers Can Capitalize on