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Abeer Bhatia

Rite Aid expands loyalty plan by joining coalition

Rite Aid expands loyalty plan by joining coalition

NEW YORK — Rite Aid Corp. has joined with a group of blue-chip companies to launch Plenti, described as the first U.S.-based coalition loyalty program. Operated by American Express, the free program will let consumers earn and redeem points for purchases at all of the participating companies, regardless of the payment method. Along with Rite