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Adam Holyk

New Walgreens survey aims to raise childhood poverty awareness

New Walgreens survey aims to raise childhood poverty awareness

DEERFIELD, Ill. — Approximately 1-in-5 children in the U.S. are living in poverty today, and even though this represents one of the highest childhood poverty rates among developed nations worldwide, almost half of Americans (49% of those surveyed) are unaware of the prevalence of childhood poverty in the U.S., based on a new national survey

Walgreens hits the road for skin cancer program

Walgreens hits the road for skin cancer program

DEERFIELD, Ill. — Walgreens will join The Skin Cancer Foundation on the road this year in support of its Destination: Healthy Skin Program– a national effort to educate the public about the importance of effective sun protection for skin cancer prevention, and the importance of early detection. “As people spend more time outside enjoying their favorite summer

Walgreens launches the “Every One Counts Hometown Challenge”

Walgreens launches the “Every One Counts Hometown Challenge”

DEERFIELD, Ill.— In support of the fourth annual Red Nose Day in the U.S., Walgreens  launched its – a fun way for customers and communities to demonstrate their city’s commitment to supporting children in need. The “Every One Counts Hometown Challenge” will feature 10 markets – deemed ‘Red Rally Markets’ for their integral role in

Walgreens rebranding embraces old, new

Walgreens rebranding embraces old, new

In an era when brand image all too often oversells what it is supposed to represent, Walgreens finds itself in the enviable position of updating its identity to better reflect its very real merits and the combination of continuity and change that characterizes the drug chain. The first public step in the process occurred early

Walgreens redefines its brand identity

Walgreens redefines its brand identity

DEERFIELD, Ill. — As part of a brand repositioning, Walgreens is changing its tagline to “Trusted Since 1901” to emphasize its long heritage of serving customers. Walgreens said Friday that the new slogan, which will replace “At the Corner of Happy and Healthy,” will make its debut in a 30-second television commercial that will air

Renewed energy surrounds Walgreens brand

Renewed energy surrounds Walgreens brand

DEERFIELD, Ill. — Walgreens has always viewed itself as a customer-led organization. The guardian of that positioning in its modern manifestation is Adam Holyk. As senior vice president and chief marketing officer, he is responsible for the company’s approach to staying in touch with the people who shop the drug chain, both in its stores

WBA names chief merchant, marketer

DEERFIELD, Ill. — Walgreens has named Joseph Hartsig chief merchandising officer and Adam Holyk chief marketing officer. Hartsig and Holyk report to Walgreens Boots Alliance Inc. (WBA) co-chief operating officer Alex Gourlay, and are part of the Walgreens Enterprise Operating Committee. Hartsig also reports to Annie Murphy, WBA’s chief customer officer, while Holyk also reports

Walgreens names chief merchant, marketer

Walgreens names chief merchant, marketer

DEERFIELD, Ill. — Walgreens Boots Alliance (WBA) has appointed Joseph Hartsig as chief merchandising officer and Adam Holyk as chief marketing officer for Walgreens. WBA said Friday that Hartsig and Holyk will start in their new positions on April 1. Both executives will report to WBA co-chief operating officer Alex Gourlay and join the Walgreens