PP_1170x120_10-25-21

advertising and marketing intelligence

Market Track acquires omnichannel specialist InfoScout

Market Track acquires omnichannel specialist InfoScout

CHICAGO — Advertising and marketing intelligence firm Market Track LLC has acquired InfoScout, a San Francisco-based provider of omnichannel shopper behavior analytics. Financial terms of the cash-and-stock transaction weren’t disclosed. Market Track said the addition of InfoScout will enable it to connect omnichannel marketing and pricing activity to actual sales results. InfoScout maintains the nation’s

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