Market Track acquires omnichannel specialist InfoScout

July 6, 2017 by Chain Drug Review advertising and marketing intelligence, Dennis Moore, InfoScout, Jared Schrieber, Jon Brelig, Market Track, omnichannel marketing Supplier News, Technology

CHICAGO — Advertising and marketing intelligence firm Market Track LLC has acquired InfoScout, a San Francisco-based provider of omnichannel shopper behavior analytics. Financial terms of the cash-and-stock transaction weren’t disclosed. Market Track said the addition of InfoScout will enable it to connect omnichannel marketing and pricing activity to actual sales results. InfoScout maintains the nation’s