NEW YORK — Alaffia, an award-winning leader in clean and fair trade beauty, announces today the promotion of veteran global marketing executive Lanaia Edwards as its new chief marketing officer. In her new role, Edwards will oversee marketing, creative, product development, and brand strategy, driving and accelerating growth globally. She brings an extensive track record
OLYMPIA, Wash. — Alaffia, the award-winning leader in clean and fair trade beauty, has introduced their newest addition to its Beautiful Curls collection: Chebe Powder Deep Conditioning Mask. Formulated for color and heat-damaged curls and protective styles, the nourishing mask combines powerful, natural ingredients to nourish, strengthen and protect all curls. The plant-based and silicone-free
NEW YORK — Alaffia has launched its Beautiful Curls collection. The plant-based and silicone-free products are made with handcrafted unrefined shea butter and coconut oil from the Alaffia Village women-led cooperatives in Togo, West Africa. The line features cleansing, conditioning and styling solutions for all styles and textures — from loose waves and big curls
