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Alex Perez-Tenessa

Perez-Tenessa leaves CVS to join Amazon

WOONSOCKET, R.I. — Alex Perez-Tenessa, the chief beauty care merchant who helped steer CVS Pharmacy’s campaign to forge a link between health and beauty, has left the company to join e-commerce giant Amazon.com Inc. Perez-Tenessa joined CVS in January 2013 to lead beauty and personal care merchandising after the retailer promoted beauty retail veteran Cheryl

CVS boutiques spotlight Korean beauty products

WOONSOCKET, R.I. — CVS Pharmacy this month is introducing beauty boutiques in 2,100 of its stores, featuring more than 100 new products from South Korea, many exclusive to CVS. The K-Beauty HQ boutiques will feature a collection of beauty brands curated by Alicia Yoon, a trailblazer in the K-Beauty cosmetics and skin care trend that

CVS’ Alex Perez-Tenessa to depart

CVS’ Alex Perez-Tenessa to depart

WOONSOCKET, R.I. — Alex Perez-Tenessa, chief beauty care merchant at CVS Pharmacy, is leaving the company. CVS confirmed on Monday that Perez-Tenessa, vice president of merchandising for beauty and personal care for the drug chain, is departing to pursue other career opportunities. Published reports said Perez-Tenessa is joining online retail giant Amazon.com. Perez-Tenessa joined CVS in

CVS makes splash in Korean beauty care

CVS makes splash in Korean beauty care

WOONSOCKET, R.I. — This spring, CVS Pharmacy plans to bring a sampling of the burgeoning Korean beauty care scene to its stores with the launch of K-Beauty HQ at 2,100 locations. CVS said Wednesday that it will offer more than 100 new products from South Korean beauty brands — including some exclusive items — via

Mass retailers reap benefits of beauty makeover

Mass retailers reap benefits of beauty makeover

NEW YORK — Efforts that mass market retailers started last year to brush up their beauty departments and court new shoppers are starting to register. Mass market beauty care sales rose only 2% in 2016, according to NPD Group Inc. (lower than prestige at 6%), but several categories recorded impressive results. Skin care, for example,

CVS beauty care mix brings new energy

CVS beauty care mix brings new energy

WOONSOCKET, R.I. — CVS Pharmacy is unleashing a bevy of new items to prove it can compete with specialty beauty care merchants and lure younger beauty-crazed shoppers. Competitors offering the latest trends had siphoned off some of those customers, but now CVS is finding a path to add newness at lightning speed — and at

WUNDERBROW eyebrow gel to hit shelves at CVS

WUNDERBROW eyebrow gel to hit shelves at CVS

MIAMI — KF Beauty has landed retail distribution for its WUNDERBROW eyebrow gel at CVS Pharmacy. The company said WUNDERBROW, part of its WUNDER2 beauty care line, will be sold in more than 500 CVS drug stores nationwide as well as online at CVS.com. CVS will offer WUNDERBROW in five shades: blonde, brunette, black/brown, jet black

CVS/pharmacy elevates the beauty care experience

CVS/pharmacy elevates the beauty care experience

WOONSOCKET, R.I. — Shortly after CVS Health decided in February 2014 to eliminate tobacco products from the merchandise mix at its drug stores, the company’s retail leadership team took the opportunity to reexamine the business. During those deliberations, beauty care quickly emerged as an area ripe for innovation. “We started the journey by interviewing thousands

Front end re-energized at CVS

Front end re-energized at CVS

NEW YORK — CVS Health has unveiled an enhanced front end with a focus on health, beauty and ­consumables. The upgrade, being rolled out at selected stores starting with 150 high-volume urban outlets, is “the next step in the company’s evolution to better support customers’ health in its retail stores” following its cigarette ban, CVS

CVS/pharmacy premieres new front-end strategy

CVS/pharmacy premieres new front-end strategy

WOONSOCKET, R.I. — CVS Health is rolling out enhanced front-end presentations and offerings — focused on health, beauty and consumables — at select CVS/pharmacy stores, starting with 150 high-volume urban locations across the country. CVS outlined the strategy Wednesday in a Manhattan store tour and a media advisory with top retail executives, including Helena Foulkes,