Almay Archives - CDR – Chain Drug Review

New beauty aisles at CVS reflect transparency

January 24, 2019 by Chain Drug Review Almay, Aveeno, Burt's Bees and Physician's Formula, CoverGirl, CVS Pharmacy, JOAH, Kevin Hourican, L’Oréal, Maybelline, Neutrogena, Olay, Revlon, Rimmel, Unilever Featured Articles, Leading Headlines, Retail News, Slideshows

WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health, announced significant progress toward the goal of full transparency for all of its beauty imagery by the end of 2020 and its efforts to create new industry standards for post-production alterations of beauty imagery. Just one year after the Company made the commitment to create

Influencers: The New Beauty Tastemakers

September 25, 2017 by Chain Drug Review Almay, Anastasia Soare, beauty industry, beauty influencers, beauty marketers, influencers, Kim Kardashian, Kylie Jenner, L’Oréal, Lauren Consiglio, micro influencers, NYX, OGX, Paris Presents, Real Techniques, Sarah El-Annan, Sleek Makeup, Walgreens 2017, Featured Articles, Issues, Leading Headlines, News, Supplier News

NEW YORK — Not that long ago, beauty marketers pumped mega-dollars into a beauty brand or hired a celebrity to hawk it. Big brands prospered, while niche lines often got lost in the shuffle. Today, one post by Kylie Jenner about a beauty item, especially her own, can break the internet with activity. Few people