POY_1170x120_8-12-19

Amazon Basic Care

Amazon reigns as premier product search engine

Amazon reigns as premier product search engine

Last month investment firm Piper Jaffray projected Amazon will more than triple its advertising business to some $16 billion by 2021, largely based on the retail giant’s position as “the world’s largest product search engine.” While Google may take exception to that particular designation, it is undeniable that Amazon has rapidly become a major advertising

Amazon tiptoes into OTC market with Basic Care line

Amazon tiptoes into OTC market with Basic Care line

 Amazon.com has made an own-brand foray into the over-the-counter health products market. Published reports said Amazon has quietly introduced a line of OTCs under the Basic Care brand, including items provided by Ireland-based store-brand and generic drug maker Perrigo plc, whose Good Sense private-label products already were sold by the e-tailing giant. The first