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American Dental Association (ADA) Seal of Acceptance

ADA Finds Colgate Optic White Toothpaste safe and effective to whiten teeth

ADA Finds Colgate Optic White Toothpaste safe and effective to whiten teeth

NEW YORK — Colgate Optic White announced that the brand is the first toothpaste to be awarded the American Dental Association (ADA) Seal of Acceptance in the at-home tooth bleaching category. Colgate Optic Advanced White Sparkling White Toothpaste earned the Seal of Acceptance following the ADA Council on Scientific Affairs’ finding that the product is safe and