PP_1170x120_10-25-21

and Catalina

Amobee and Catalina team on in-flight optimization initiative for CPG brands

Amobee and Catalina team on in-flight optimization initiative for CPG brands

ST. PETERSBURG, Fla. — Amobee,and Catalina announced a strategic partnership to provide advertisers with real-time insights from UPC-level transaction data. Through this partnership, advertisers will now be able to leverage Amobee’s In-Flight Optimization for CPG brands with insights from Catalina’s real-time Point of Sale (POS) data to analyze current campaign effectiveness, and inform online strategy