Anne Marie Nelson-Bogle Archives - CDR

L’Oréal Paris debuts new Elvive Rapid Reviver campaign

January 4, 2019 by Chain Drug Review Anne Marie Nelson-Bogle, Elvive Rapid Revivers, L’Oréal Paris Supplier News

NEW YORK — Is it really true that good things only come to those who wait? According to new research from L’Oréal Paris Elvive Hair Care, 91% of women have been told this throughout their lives. However, women today are dispelling this old adage through both their actions and their demands across all areas of their

L’Oréal Paris celebrates women who “own it” in new superior preference hair color campaign

January 3, 2019 by Chain Drug Review Amber Heard, Anne Marie Nelson-Bogle, Courteney Cox, Julianne Moore, L’Oréal Paris Supplier News

NEW YORK — L’Oréal Paris Superior Preference Hair Color launched in 1973, introducing the brand’s now iconic tagline “Because I’m Worth It” for the first time. Written by a female copywriter, those four words struck an immediate chord as a celebration of self-worth and confidence and became an unofficial call-to-action for women. Now, the brand is amplifying that