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arnier consulting celebrity hair colorist Nikki Lee

Garnier unveils new digital hair color technology tool

Garnier unveils new digital hair color technology tool

NEW YORK — Garnier continues its expansion in the hair color sector with the introduction of the revolutionary new Virtual Shade Selector tool with ModiFace. Grounded in consumer research, Shade Selector assists hair color shoppers in finding their best hair color match using personalized technology. The top product-related purchase barrier to the at-home hair color category