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General Mills rolls out cereals free of artifical flavors, colors

January 19, 2016 by Chain Drug Review artificial flavors, General Mills, General Mills Big G cereal, Lauren Pradhan, Lesley Shiery Supplier News

MINNEAPOLIS — General Mills is releasing its first wave of new cereal recipes under its effort to remove artificial flavors and colors from artificial sources from all of its cereals by the end of 2017. The food company said Tuesday that the seven cereals — Trix, Reese’s Puffs, Cocoa Puffs, Golden Grahams, Chocolate Cheerios, Frosted

General Mills cereals to remove artificial flavors, colors

June 22, 2015 by Chain Drug Review and Chain Drug Review artificial flavors, General Mills, General Mills cereal division, General Mills cereals, Jim Murphy Supplier News, Videos

MINNEAPOLIS — Over the next couple of years, General Mills plans to remove artificial flavors and colors from artificial sources from the rest of its cereals. The company said Monday that more than 60% of its cereals — such as Cinnamon Toast Crunch and Original Cheerios — are already without artificial flavors and colors from