POY_1170x120_8-12-19

Awaken by Quality Choice

CDMA aims ‘to be the front-end source’

CDMA aims ‘to be the front-end source’

NOVI, Mich. — The Chain Drug Marketing Association (CDMA) has not just withstood the consolidation of the chain drug industry. It has grown in spite of it. CDMA has broadened its membership with grocery stores and wholesalers, as well as convenience store chains, notes president Jim Devine. “We’re going beyond the drug channel,” he says.