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Balance Rewards loyalty program

Walgreens pilot brings together new approaches

Walgreens pilot brings together new approaches

GAINESVILLE, Fla. — Walgreens is launching a pilot program here that incorporates new approaches to pricing, promotions, product assortment and service offerings to create a new customer experience. The program, which has been implemented in 17 stores in the Gainesville area, will be monitored over the next 12 to 18 months to gauge customer reaction

Renewed energy surrounds Walgreens brand

Renewed energy surrounds Walgreens brand

DEERFIELD, Ill. — Walgreens has always viewed itself as a customer-led organization. The guardian of that positioning in its modern manifestation is Adam Holyk. As senior vice president and chief marketing officer, he is responsible for the company’s approach to staying in touch with the people who shop the drug chain, both in its stores